...so simple, it's child's play.
popcorn gives small businesses the essential tools so you know who you need to call next – no more, no less. With NO contracts, and NO hidden upgrades.
Quick and intuitive to use, it’s the highly visual way to automatically identify the golden nuggets in your database, so your sales simply take off...
What do you need?
The CRM package gives businesses the control to visually manage their data in one place, quickly see prospect conversations, and progress them through a simple and customisable sales process.
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What our users love about popcorn...
Sector - Training
'... robust lead qualification features to help prioritise and maximise business opportunities’
Sector - Cleaning
'able to start using popcorn immediately, allowing them to organise all their data in one place, easily segment and communicate with the different customer groups, automatically track and target prospects'
Sector - Training
'It was really easy to transfer our data from HubSpot, and popcorn’s customer support was amazing!’ Now we no longer have to worry about forgetting anything or using our CRM, because popcorn is so simple to use.’
Sector - Cleaning
'Steve was able to use popcorn's ‘really easy to use Drag & Drop editor’ to create powerful Emails himself, then using the simple filters, he could quickly segment his contacts to send targeted Emails in a fraction of the time it previously took.’
Sector - Recruitment
'We get the results we want, in the quickest and most efficient way possible!'
Sector - Finance
'Since using popcorn’s measurable data we have managed to increase business levels from 1,750 to 6,386 cases last year. They have also more than ‘doubled the number of completions in the last 5 years and attest a huge amount of that to the simplicity and intelligence of the popcorn system.’
Sector - Recruitment
'Over the next 2 months popcorn delivered new sales (185:1 ROI) and a reduction in stress as he was able to predict exactly who was engaging. This then freed up a working day each and every week.
Sector - Snack Food
'Allowing her to gain control over her sales process and keep in active contact with all of her customers and suppliers. Being able to Email and track activity directly from popcorn gives her the intelligence of knowing who to follow up with & when…’
Which describes you best? Are you...
Using multiple entry level software products?
(MailChimp, ClickFunnels, Pipedrive, etc.) ...and you want all your data in one place.
Using complex and costly CRM like HubSpot?
These are great systems, but they are often not a good fit for the average SME!
Losing sales and missing opportunities?
By identifying and scoring contact engagement, you can identify and influence buying behaviours.
Not sure which CRM is right for you?
Choosing a CRM can be hard! With so many out there, how do you make the right decision for now?
Why not get started already?
Increase your Sales Lead Generation
Faster - Smarter - Simpler
Watch our FREE training course on how to build a Qualified Sales Pipeline using CRM and Email Marketing in 12 bite size videos.
The 5 STAGES of the buying cycle you can influence
Understanding when and how to engage with your contacts, based upon where they are in their decision making cycle, is critical.
The best kept secret to successfully converting contacts into customers is this:
Keep everything simple!
The more complicated you make the processes and systems, the greater the chance that either you or your team will not use it.
And when that happens, you miss opportunities and lose sales.
These 5 stages show you what your potential customers need at each specific stage of their cycle and what you can do to influence them in their buying decision. We then discuss how you can easily manage your customers.
Managing your Data/Contacts
Ensure that you keep all your contacts in one place, so that you always know where to go to find a phone number, add a tag/note after a meeting, or set a quick reminder - all with a clear timeline to keep your CRM organised.
All of this is easy to do with popcorn. You can quickly see exactly what you need to speak to someone about at a glance.
Managing your Leads
Recreate your sales process in visual sales pipelines. That way you can always see exactly how many people are in each stage of your process. You could also look to add a pipeline for each month of the year, then along with the reminder, you can drag a contact into the month they need following up in, making it much easier to give sales a push when you need to.
popcorn’s CRM has smart tracking tools built in, creating completely unique finger prints (more than an IP address) for each contact, so that you can track them from your email to your website, up to 3 months later.
Nurturing your Prospects
Whether it’s social media, telemarketing or direct mail, your marketing should always have several strings to it. But sitting at its core should be email marketing. The intelligence email marketing gives you ties all the marketing strings together, most effectively when it’s combined with your CRM database and website traffic. Used with lead scoring, you can now see what your contacts are genuinely interested in. What's more, popcorn can use these tools to automatically spot buying behaviours and Hot prospects for you.
You will know where your contact is being led every step of the way - from a direct mail campaign to their visits onto your website. You can then set automated responses so that you know when and how to follow up - or you could use popcorn’s segmenting tool to identify specific contacts and export the list.
Firstly: they are probably in the research phase of the buying cycle, and will be looking around at various products / services to be armed with knowledge so they can have an informed conversation with a sales person. Typically 70% of the buying decision is made during this phase, and it is where you stand the greatest chance of influencing a buyer.
Secondly: they are in the buying phase, and will be starting to reach out to sales.
popcorn’s tools allow you to nurture and automatically identify prospects as they engage with emails, website and your general marketing activity.
Turning Contacts into Prospects
This is where popcorn brings all this intelligence from your CRM, email marketing and website tracking together. Now you can identify the golden nuggets that are customers who are in the research and buying cycles.
popcorn automatically identifies them as Hot, Warm or Cool prospects, based upon their engagement levels, and allows you to quickly segment your contacts. If you want to target contacts who have reached specific engagement levels, web pages viewed, tags, activity dates, email clicks and CRM activity - it will only take seconds!
Watch a video of how we do it here:
Now you can choose what to do with them. You can pick up the phone and speak to the Hot prospects, add them to a sales pipeline, export the list to give to an external telesales company, send a targeted email or tag them to bring them into a bigger campaign.
Remember - when you segment your database you typically see a 60% improvement in contact engagement. Importantly, your customers also prefer it, as they only receive the messages that are relevant to them.
Turning a Prospect into a Customer
Now that you have segmented your contacts and picked off the really hot prospects, it’s time to start nurturing the others through your sales pipeline.
There are a couple of ways our users do this. The most popular is to either manually progress or create work-flow automation based upon their engagement, to progress your contacts to the next stage of your sales process. Either way, it is always really easy to drag and drop the contact along and see all their details in a single click.
Alternatively, you can use the segmented contacts to send targeted mails that will support you, driving more engagement and enquiries.
When you are at this stage of the sales cycle, it is often best to pick up the phone. As they will be well qualified and know all about you, typically this will only be a handful of contacts. When it comes to starting this conversation, base it around the intelligence that popcorn has generated: ask related questions and you will usually have a meaningful conversation, where you can qualify them in or out.
Our users sometimes find that once they have been doing this for a while, they find that they are either generating too many or not enough Hot Prospects. This is where you can adjust the scoring, to refine what is flagged as a Hot, Warm or Cool Prospect, which will then all be automatically added into your New Prospects sales pipeline.
Sales pipelines are a really simple and visual way of managing your sales process, and due to the flexibility of the drag and drop, they can easily evolve with your sales process as you refine it.
Managing your Customers
Congratulations! You have nurtured a contact from being an anonymous name in your database, right through to being a loyal customer.
So can you forget about them now?
Not at all!
It is 60% cheaper to retain a customer than it is to win a new one, so build yourself a Customer Management Cycle (like your sales pipelines) and then map that into popcorn. You not only retain them as a customer, but turn them into an advocate and get them referring new business to you.
Ensure that your customers are always kept up to date with what’s going on in your business, and more importantly, ensure that you tell them what they care about. Give them the opportunity to upgrade and move around your products/services, ask them for for referrals - and get in touch with them regularly, especially before their renewal date.
All of this can be mapped and managed using popcorn’s CRM, Sales Pipelines, Email Marketing and Reminders.
Is popcorn right for your business?
Finding the right Customer Acquisition System can be a minefield. But there is an answer!
Below is our simple guide to what suits a business at each point of their journey.
As a start-up, you might be using loads of free or entry-level software that allows you to get the job done; but now you realise that your data needs to be all in one place and you find yourself wasting time and effort just to keep on top of it.
A typical popcorn customer is looking for a simple solution that brings all the essential marketing tools together, so they can quickly and easily manage their data and convert customers faster, whilst allowing them to grow into a larger solution when they are ready.
Click HERE to learn how popcorn helps growth businesses - or book a Demo.
A typical large business will be looking for a fully customised software solution to deliver complex reporting to their management team.
To achieve this, they will usually undertake lengthy implementation periods, detailed training sessions and be prepared to endure expensive monthly fees.