Cold Emails aka Emails That Convert

Cold emails started to become a more and more common practice in B2B markets over the last few years. They have proved to convert very well (if written well) and one of their main advantages is how they usually stand out from other emails. If you are in B2B and want to increase your sales, […]

  • yesterday

10 Common errors that stop you Importing Data

We don’t like importing data spreadsheets with errors on them, which occasionally means a little extra time to get your importing data ready, but it means a far better database and better results for you in the end!1. Wrong file format – popcorn will import data from both .CSV and .XLSX (MS Excel) 2. Missing / […]

  • a couple of months ago

Elon Musk: The Future We’re Building And Boring

If you have followed our blog you probably know that from time to time we like to share with our followers content that is not directly related to marketing. The mission of our blog is to educate and to do that effectively we want to broaden your horizons. Marketing (especially email marketing) is after all […]

  • a few months ago

Email Marketing 101: How To Increase Delivery Rate?

If you have trouble understanding any industry jargon and buzzwords used in this article, have a look at our Glossary of Terms. This is where all the email marketing terms are defined and explained. Otherwise, enjoy this read 🙂 Sometimes your emails bounce and instead of landing in the mailbox they get lost in the […]

  • a few months ago

Glossary of Terms for Email Marketing

We decided to write a quick cheat sheet for anybody who struggles to understand some of the email marketing buzzwords as well as for those of you how are already confident with email. The article is divided into two parts; first it’s going to walk you through all the general Email Marketing definitions and then […]

  • a few months ago

Dan Cobley: What Physics Taught Me About Marketing

Take a moment and watch this TED talk from former Google Marketing Director Dan Cobley about how physics could be applied to branding & marketing. Even though it’s from 2010 we would say it’s even more relevant right now considering the scale of the digital transformation firms are currently undergoing. Our favourite quote: The act of […]

  • a few months ago

4 + 1 Steps To Smarter Email Marketing

The founder of popcorn Email Marketing,Simon Washbrook, provides his recently published four steps to developing smarter email campaigns that add value to your readers and can increase your conversion rates dramatically. The below article originally appeared in PM magazine. For further details go to  

  • 8 months ago

popcorn Email Marketing vs MailChimp

When our popcorn team attends various expos and trade shows we often get asked if ‘we’re like MailChimp’. The answer is no, we’re better! MUCH better in fact. That is why we created this infographic for you where you can see an exact comparison between popcorn and MailChimp. The win is pretty self-explanatory here, isn’t […]

  • 11 months ago

4 Simple Steps To Improve Your Email Marketing 

Even though many of us know email marketing from our daily interactions with newsletters, marketers often struggle with email marketing as they experience high unsubscribe rates and low open rates. In this article we will takcle such problems and give you 4 suggestions that could help you design better strategies, generate better email ideas and […]

  • last year

How To Export Your Contacts From LinkedIn

Have a look at the updated infographic that shows how to export connections from LinkedIn. You can then directly import your connections to popcorn and add them to your pipelines. Let us know if you have any questions in the comments below! popcorn is a smart, easy-to-use and efficient platform that not only helps you […]

  • last year

Quiz: How Do You Rate As An Email Marketer

Do you consider yourself an effective email marketer? If yes, than here is a challenge for you! Find out how your email marketing skills rank against your competition. A short quiz that covers the essential ‘7 Steps to Smarter Email Marketing’.   popcorn is a smart, easy-to-use and efficient platform that not only helps you compose […]

  • last year

CRM Buzzwords And What They Mean

How often do you come across a supplier who uses words you completely don’t understand? Or people at work (or at home if you live and breath marketing) trying to confuse you with fancy words to show everyone they know more than you? Too often. Because of that we created this short glossary of the most popular […]

  • last year

What Does A Good CRM Database Looks Like?

What a good CRM database looks like

This is the most frequent question people ask us here at popcorn and Database First Aid. If you’re expecting a 10 second answer (i.e. a name of a database), you will be disappointed. Imagine you are buying a car for a moment. What are you going to use it for? Do you pull horses around every weekend? You […]

  • last year

You Can’t Implement A CRM Database With Dirty Data. Or Can You?

You can’t implement a CRM database with dirty data. Or can you?

You ‘can’, and your users couldn’t care less about your data quality. Until they come to use it. I once had a database user complain I’d sent their family our business emails (I used to be an in-house CRM database manager). Your conversation will no doubt go something like mine did: THEM: “I did not give you those […]

  • last year

Is Spending Time On Your CRM Data Worth Your Admin Burden?

Is spending time on your CRM data worth your admin burden?

CRM data often requires maintenance and regular ‘cleaning-up’. Especially in case of small businesses, some people question whether such maintenance is trully necessary and effective. As you can imagine this is not a simple yes or no question. The answer is, it depends on what your objectives are. If you want to: Target contacts with […]

  • last year

Pareto Rule (80/20) Applied to CRM Databases

Sell more things. Focus all your effort on your top 20% of the contacts in your CRM database.

I hear many people saying their CRM database isn’t as good as it should be. And if that’s you, ask yourself why isn’t it as good as you think it should be. I’d predict that the surface issues with your database, like it isn’t generating leads for you, it’s too hard to find contacts, are because the […]

  • last year

Make Marketing Easier

Make your marketing activity easier.

It happens with everything in life – stuff builds up all the time. Leave it long enough and you’ll then find it very easy to ignore and put it off as it’s just too big a task to sort out at all. Time is best spent elsewhere. Much like paperwork. The trouble with your CRM database’s duplicated […]

  • last year

The Ultimate Beginners Guide To CRM Databases

A total and utter beginners guide to CRM databases

CRM is a way of managing your clients, customers, prospects and work referrers. It isn’t a database. Although a CRM database helps you manage your relationships rather more easily than pen and paper. CRM started many years ago as Customer Relationship Management. The ‘customer’ reference is often replaced with ‘client’ or ‘contact’ depending on which sector […]

  • last year

How Old And How Effective Is Your CRM Data?

Old is subjective. You can be 44 and your kids will likely think you’re old. But your aging monther-in-law will think that you’re young, hip and trendy. So old depends on your situation. Is your data out-of-date? It depends on you and your data. It’s tempting to keep every single contact you have met in the […]

  • last year

How To Make Your Database Less Confusing?

Limit confusion when looking at your database

I’ve just received a letter reminding me about an exhibition I went to last year and no doubt plan on attending this time too. But I received 2 letters with near identical information. It don’t mind, it gives me blog content to talk about, which probably doesn’t make me riveting company to be honest. Anyway, if you send […]

  • last year

Investing Money In CRM Database – Worth It Or Not?

I’ve spent 20 years managing and implementing CRM databases. I’ve won 2 national CRM industry awards whilst doing it.  None of it would be possible without clean, formatted correctly and enhanced information in the database.  If you don’t have good data, your CRM database can’t give you good results – as all it’s doing is […]

  • last year

10 Easy Tips That Will Help You Grow Your Database

How to Grow your Email Database

The foundation of any good email campaign is the quality of the contacts in your database. A database that has opted-in contacts and is regularly marketed to, will give you the best results. This blog post highlights 10 tips that will allow you to quickly and easily grow your database. These tips use both soft and hard opt-in methods; […]

  • last year

Hard Opt-in Vs Soft Opt-in – What’s The Difference?

Hard Opt-in vs Soft Opt-in - Whats the difference.jpg

No, we are not talking Brexit, we’re talking about opt-in marketing data and how there are more options than you may realise.  As a general rule you should only send your marketing (not just email marketing) materials to a contact who has directly consented to receive them, and what you send them must be relevant […]

  • last year

101 Ways To Grow Your Email Marketing Database

An email marketing database that your readers have signed up to, is your most valuable asset. It will increase your engagement levels and more importantly it will eventually lead to more sales. That is why we decided to create this massive infographic for you which contains a list of over 100 tips on growing your […]

  • last year

Know Your MOFU: Start A Dialogue To Increase Conversion Rates


We’re two months into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We’ve set the bar high for ourselves (and that’s not a bad thing), but let’s […]

  • a couple of years ago

GDPR Guidance: ICO Announces What It Will Publish And When

The Information Commissioner’s Office gave more details on Friday 20 May 2016 about the General Data Protection Regulation (GDPR) guidance it will publish Over the coming six months from May 2016 to October 2016 the Information Commissioner’s Office (ICO), which will be led by Elizabeth Denham from 28 June, will publish guidance on the following topics: An overview […]

  • a couple of years ago

Email Marketing Message Development Exercise

Creating a marketing message can be hard, especially when it comes to putting your message into the correct formats for email marketing. This exercise will help you to understand the process of development starting from your services right through to building a specific message that relates to your customers. Let us know what you think […]

  • a couple of years ago

Is Social Media Killing Email Marketing?

Is Social Media Killing Email Marketing?

Gone are the good old days when we would log-in to our email accounts and enthusiastically wait to hear a ping, and a display of the message: ‘You’ve got Mail!’!  Instead our inbox is now at our disposal morning, noon and night, with regular pings around the clock via our smart phones, and  we are inundated […]

  • a couple of years ago

‘This Is Personal’: eGR Digital Marketing

Developing a personalised marketing strategy is seen as a crucial battleground in egaming, but one with few victors so far. EGR Digital Marketing finds out how the war can be won. The egaming industry has always been a big fan of buzz phrases, and ‘personalisation’ is one word which has caught the imagination of many in recent years, slowly creeping its way into the […]

  • a couple of years ago

Email Marketing Sketchpad

Creating an email marketing campaign really isn’t rocket science, as long as you plan your campaign in advance and follow a few simple steps. Below a printable ‘Email Marketing Sketchpad’ to develop your ideas, please check out our ‘Monthly Planner’ and our ‘Email Marketing Planner‘. Make sure to share those with business owners and email marketers you […]

  • a couple of years ago

Email Marketing Planner

Email Marketing Monthly Planner

Creating an email marketing campaign really isn’t rocket science, as long as you plan in advance and follow a few simple steps. The printable ‘Monthly Email Marketing Planner’ that you can find below, will help you develop your strategy. Make sure to share it with fellow marketers and business owners to make their job even easier. And […]

  • a couple of years ago