How To Make Your Database Less Confusing?

Limit confusion when looking at your database

I’ve just received a letter reminding me about an exhibition I went to last year and no doubt plan on attending this time too. But I received 2 letters with near identical information. It don’t mind, it gives me blog content to talk about, which probably doesn’t make me riveting company to be honest. Anyway, if you send […]

  • a couple of years ago

Investing Money In CRM Database – Worth It Or Not?

I’ve spent 20 years managing and implementing CRM databases. I’ve won 2 national CRM industry awards whilst doing it.  None of it would be possible without clean, formatted correctly and enhanced information in the database.  If you don’t have good data, your CRM database can’t give you good results – as all it’s doing is […]

  • a couple of years ago

10 Easy Tips That Will Help You Grow Your Database

How to Grow your Email Database

The foundation of any good email campaign is the quality of the contacts in your database. A database that has opted-in contacts and is regularly marketed to, will give you the best results. This blog post highlights 10 tips that will allow you to quickly and easily grow your database. These tips use both soft and hard opt-in methods; […]

  • a couple of years ago

Hard Opt-in Vs Soft Opt-in – What’s The Difference?

Hard Opt-in vs Soft Opt-in - Whats the difference.jpg

No, we are not talking Brexit, we’re talking about opt-in marketing data and how there are more options than you may realise.  As a general rule you should only send your marketing (not just email marketing) materials to a contact who has directly consented to receive them, and what you send them must be relevant […]

  • a couple of years ago

101 Ways To Grow Your Email Marketing Database

An email marketing database that your readers have signed up to, is your most valuable asset. It will increase your engagement levels and more importantly it will eventually lead to more sales. That is why we decided to create this massive infographic for you which contains a list of over 100 tips on growing your […]

  • a couple of years ago

Know Your MOFU: Start A Dialogue To Increase Conversion Rates

KNOW YOUR MOFU: START A DIALOGUE TO INCREASE CONVERSION RATES

We’re two months into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? There’s definitely been an increase in the expectation that marketers need to deliver more than they have in the past. We’ve set the bar high for ourselves (and that’s not a bad thing), but let’s […]

  • a couple of years ago

GDPR Guidance: ICO Announces What It Will Publish And When

The Information Commissioner’s Office gave more details on Friday 20 May 2016 about the General Data Protection Regulation (GDPR) guidance it will publish Over the coming six months from May 2016 to October 2016 the Information Commissioner’s Office (ICO), which will be led by Elizabeth Denham from 28 June, will publish guidance on the following topics: An overview […]

  • a couple of years ago

Email Marketing Message Development Exercise

Creating a marketing message can be hard, especially when it comes to putting your message into the correct formats for email marketing. This exercise will help you to understand the process of development starting from your services right through to building a specific message that relates to your customers. Let us know what you think […]

  • 3 years ago

Is Social Media Killing Email Marketing?

Is Social Media Killing Email Marketing?

Gone are the good old days when we would log-in to our email accounts and enthusiastically wait to hear a ping, and a display of the message: ‘You’ve got Mail!’!  Instead our inbox is now at our disposal morning, noon and night, with regular pings around the clock via our smart phones, and  we are inundated […]

  • 3 years ago

‘This Is Personal’: eGR Digital Marketing

Developing a personalised marketing strategy is seen as a crucial battleground in egaming, but one with few victors so far. EGR Digital Marketing finds out how the war can be won. The egaming industry has always been a big fan of buzz phrases, and ‘personalisation’ is one word which has caught the imagination of many in recent years, slowly creeping its way into the […]

  • 3 years ago

Email Marketing Sketchpad

Creating an email marketing campaign really isn’t rocket science, as long as you plan your campaign in advance and follow a few simple steps. Below a printable ‘Email Marketing Sketchpad’ to develop your ideas, please check out our ‘Monthly Planner’ and our ‘Email Marketing Planner‘. Make sure to share those with business owners and email marketers you […]

  • 3 years ago

Email Marketing Planner

Email Marketing Monthly Planner

Creating an email marketing campaign really isn’t rocket science, as long as you plan in advance and follow a few simple steps. The printable ‘Monthly Email Marketing Planner’ that you can find below, will help you develop your strategy. Make sure to share it with fellow marketers and business owners to make their job even easier. And […]

  • 3 years ago

Email Marketing Best Practice

There are typically four reasons why businesses start email marketing – to boost sales, drive brand awareness, build credibility and relationship building. Although the main reason that most business owners and marketing managers take up email marketing is to drive additional traffic through to their website and into their sales pipeline. In this guide I […]

  • 3 years ago

When Is The Best Time To Send Emails And Newsletters

After you write a perfect copy for your sales email or newsletter, you’ll want to a/b test the best day of the week to send your emails. According to MailChimp’s ‘Email Genome Project’ more emails are sent on Tuesday and Thursday than any other day of the week. You should test sending emails on one of the other […]

  • 3 years ago

You’ve Got Mail

ergDIgital-Marketing-Front-Cover

Have a look at this recent article that Simon Washbrook. founder of popcorn, was quoted in, talking about why email is an will continue being the backbone of business communication: ‘Anyone with a registered account at an online gambling operator will no doubt have become accustomed to regular emails filling their inboxes from the company in question. From the promotion of new […]

  • 3 years ago

Exporting Your Contacts From MS Outlook 2013

This infographic shows you how to export your contacts from MS Outlook 2013 using the Outlook Import and Export Wizard. This process will allow you to export contacts as a CSV file that can be opened and manipulated in Microsoft Excel. If there is no manipulation needed, the CSV file can be imported into popcorn […]

  • 3 years ago

Linkedin vs Email Marketing

SMEs operating in B2B markets often face the dilemma whether the main channel should be Linkedin or Email Marketing. We therefore decided to compare both channels and show strengths of both Linkedin or Email Marketing. And while there are definitely some differences between both platforms, remember that the multi-channel approach is the best. In brief […]

  • 3 years ago

10 Common Subject Lines Mistakes

Subject lines are one of the most important parts of your emails. They will be most likely responsible for high or low open rates which then ifluences the number of unique clickthroughs and the traffic brought to your website. Therefore, as a marketer or business owner you should take some time to master subject lines […]

  • 3 years ago

How To Improve Your Email Content

In this infographic we provide you with a checklist; now every time you are about to send out an email, read it with our checklist on the side. This will highly improve your email’s copy and will likely lead to much better stats. Let us know what you think in the comments below and make […]

  • 3 years ago

From: Business Name vs Person’s Name

We have recently been asked by a few of our clients which do we think is better – to send an email from a persons name or from a business? For us the answer is quite a simple one – it all depends upon how you want your company to be perceived. We have put together […]

  • 3 years ago

10 Tips For Smarter Email Marketing

The infographic below provides you with 10 simple tips that will make your email marketing game smarter and better. While 10 may seem like a lot, even implementing one tip at a time will significantly impact the results of your email marketing campaigns. Implement them all and see your stats skyrocket! And remeber, work smart […]

  • 3 years ago

10 Common Email Marketing Mistakes

Since we keep in touch with our customers on daily basis answering questions, solving any technical issues and helping with marketing campaigns, we noticed some common mistakes that business owners and marketers make with email marketing. Therefore we created an infographic for you that lists all of the mistakes and provides you with short descriptions […]

  • 3 years ago

How To Grow Your Database Using Events

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the Internet you are able to easily create a funnel that will start with users […]

  • 3 years ago

How To Grow Your Database Using Personal Email

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the Internet you are able to easily create a funnel that will start with users […]

  • 3 years ago

How To Grow Your Database Using The Internet

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the Internet you are able to easily create a funnel that will start with users […]

  • 3 years ago

How To Grow Your Database Using Social Media

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the Internet you are able to easily create a funnel that will start with users […]

  • 3 years ago

How To Grow Your Database Using Print

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the Internet you are able to easily create a funnel that will start with users […]

  • 3 years ago

How To Grow Your Database Using Offline Marketing

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the Internet you are able to easily create a funnel that will start with users […]

  • 3 years ago

10 Most Popular Questions About Email Marketing

1. Why should I not send e-Mail Marketing out from my e-Mail address? There are several reasons why you should not send your e-Mail Marketing via Outlook. The obvious ones include saving time, detailed delivery reporting, personalisation etc.. But the most important reason is often overlooked, every time you send out groups (15 or more) […]

  • 7 years ago