Email Marketing Best Practice

There are typically four reasons why businesses start email marketing – to boost sales, drive brand awareness, build credibility and relationship building. Although the main reason that most business owners and marketing managers take up email marketing is to drive additional traffic through to their website and into their sales pipeline. In this guide I […]

  • 3 years ago

When Is The Best Time To Send Emails And Newsletters

After you write a perfect copy for your sales email or newsletter, you’ll want to a/b test the best day of the week to send your emails. According to MailChimp’s ‘Email Genome Project’ more emails are sent on Tuesday and Thursday than any other day of the week. You should test sending emails on one of the other […]

  • 3 years ago

You’ve Got Mail

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Have a look at this recent article that Simon Washbrook. founder of popcorn, was quoted in, talking about why email is an will continue being the backbone of business communication: ‘Anyone with a registered account at an online gambling operator will no doubt have become accustomed to regular emails filling their inboxes from the company in question. From the promotion of new […]

  • 3 years ago

Exporting Your Contacts From MS Outlook 2013

This infographic shows you how to export your contacts from MS Outlook 2013 using the Outlook Import and Export Wizard. This process will allow you to export contacts as a CSV file that can be opened and manipulated in Microsoft Excel. If there is no manipulation needed, the CSV file can be imported into popcorn […]

  • 4 years ago

Linkedin vs Email Marketing

SMEs operating in B2B markets often face the dilemma whether the main channel should be Linkedin or Email Marketing. We therefore decided to compare both channels and show strengths of both Linkedin or Email Marketing. And while there are definitely some differences between both platforms, remember that the multi-channel approach is the best. In brief […]

  • 4 years ago

10 Common Subject Lines Mistakes

Subject lines are one of the most important parts of your emails. They will be most likely responsible for high or low open rates which then ifluences the number of unique clickthroughs and the traffic brought to your website. Therefore, as a marketer or business owner you should take some time to master subject lines […]

  • 4 years ago

How To Improve Your Email Content

In this infographic we provide you with a checklist; now every time you are about to send out an email, read it with our checklist on the side. This will highly improve your email’s copy and will likely lead to much better stats. Let us know what you think in the comments below and make […]

  • 4 years ago

From: Business Name vs Person’s Name

We have recently been asked by a few of our clients which do we think is better – to send an email from a persons name or from a business? For us the answer is quite a simple one – it all depends upon how you want your company to be perceived. We have put together […]

  • 4 years ago

10 Tips For Smarter Email Marketing

The infographic below provides you with 10 simple tips that will make your email marketing game smarter and better. While 10 may seem like a lot, even implementing one tip at a time will significantly impact the results of your email marketing campaigns. Implement them all and see your stats skyrocket! And remeber, work smart […]

  • 4 years ago

10 Common Email Marketing Mistakes

Since we keep in touch with our customers on daily basis answering questions, solving any technical issues and helping with marketing campaigns, we noticed some common mistakes that business owners and marketers make with email marketing. Therefore we created an infographic for you that lists all of the mistakes and provides you with short descriptions […]

  • 4 years ago

How To Grow Your Database Using Events

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the Internet you are able to easily create a funnel that will start with users […]

  • 4 years ago

How To Grow Your Database Using Personal Email

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the Internet you are able to easily create a funnel that will start with users […]

  • 4 years ago

How To Grow Your Database Using The Internet

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the Internet you are able to easily create a funnel that will start with users […]

  • 4 years ago

How To Grow Your Database Using Social Media

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the Internet you are able to easily create a funnel that will start with users […]

  • 4 years ago

How To Grow Your Database Using Print

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the Internet you are able to easily create a funnel that will start with users […]

  • 4 years ago

How To Grow Your Database Using Offline Marketing

One of the most common questions we get here at popcorn is about growing your database. Of course in order to leverage email marketing techniques you first need to have prospects i.e. someone that you can actually email. Thanks to the Internet you are able to easily create a funnel that will start with users […]

  • 4 years ago

10 Most Popular Questions About Email Marketing

1. Why should I not send e-Mail Marketing out from my e-Mail address? There are several reasons why you should not send your e-Mail Marketing via Outlook. The obvious ones include saving time, detailed delivery reporting, personalisation etc.. But the most important reason is often overlooked, every time you send out groups (15 or more) […]

  • 7 years ago