Building sustainable consumer relationships – TEDx Talk with Mark Morin
"Today’s customer is skeptical, connected and well informed" says Mark Morin, customer relationship builder. He advices that instead of always emphasising selling, brands should try and be more personal since this catches consumers attention.
Popcorn can help you with this by tracking your emails and see who engages, what they engage in and if they’re interested in buying or not. By doing this you’ll get to know the people you communicate with on a more personal level, and can send them personalised emails depending on the data they’ve given you.