Training - Getting Ready for Growth

Using Email Marketing for Sales Lead Qualification 

This FREE Training course is built on the back of a series of half day workshops that popcorn have been running for the past 4 years. We have developed a proven 10 step course (see below for course content) that will take you through the practical steps of how you can use Email Marketing to identify new leads, qualify prospects and then use a CRM to manage them though your Sales process.

This course is designed to help you to develop an amazing Email strategy and build a strong sales pipeline so that you business is ready for growth.  

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We are currently filming this course, if you would like to be notified when it is completed and get early access as they become available, please sign up below:

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An "Excellent Course! I was hoping for a standards check compared to my current Hubspot training, however I have learnt so much more!"

Emma Wainman-Sale, Marketing Manager

Simple ideas and steps that we could all do, helping us to link the big picture, with the small steps and tasks ...

Lisa Thompson, Director

Course Contents


  1. Who does this course help 
  2. Who is Simon Washbrook 
  3. How can popcorn help me

Step 1 - What is your objective

  1. Sales
  2. Brand Awareness
  3. Establishment 

Step 2 - Developing an effective message

  1. Car Leasing Example 
  2. Developing your own Messaging - Example
  3. EXERCISE - Developing your message

Step 3 - GDPR

  1. It wasn’t the end of the world
  2. Do’s and Dont’s
  3. What next?
  4. ICO reference

Step 4 - Email Design 

  1. 4 Email formats and the Autonomy 
    • What not to send 
    • Newsletter 
    • Promotional 
    • Postcard
    • Personal 

Step 5 - Growing and Managing your Database

  1. CRM 
  2. Importance of Segmenting
  3. How to grow your data
  4. EXERCISE - 101 way to grow your database
  5. EXERCISE - Segmenting your Data 

Step 6 - Creating content 

  1. Content Size 
  2. Content Ideas
  3. Ways to source
  4. Content Formats
  5. EXERCISE - Plan your Content 

Step 7 - Using Automation Properly

  1. Pros and Cons 
  2. Segmenting
  3. Lazy River 
  4. Prospecting
  5. EXERCISE - Plan your Automation

Step 8 - Developing your Supporting Materials 

  1. 7 strings to your bow
  2. Landing Pages
  3. Social Media 
  4. Website 
  5. Direct mail 
  6. Videos 
  7. Phone Calls 
  8. Infographics
  9. Case Studies
  10. EXERCISE - Developing your 7 strings?

Step 9 - Planning and strategy 

  1. What does a good plan look like
  2. Sketchbook Explanation
  3. EXERCISE - Sketchbook

Step 10 - Turning Email leads into sales

  1. Difference between a lead and an opportunity 
  2. How to spot an opportunity 
  3. Using Intelligence to increase conversion
  4. Following up 
  5. Designing your Sales Pipeline
  6. EXERCISE - Designing your pipeline 


  1. Overwhelm 
  2. Just Do It
  3. EXERCISE - Let us know how you do

Sign up to Get FREE EARLY Access

We are currently filming this course, if you would like to be notified when it is completed and get early access please sign up below: