Training - Getting Ready for Growth

Using Email Marketing for Sales Lead Qualification 

This FREE Training course is built on the back of a series of half day workshops that popcorn have been running for the past 4 years. We have developed a proven 10 step course (see below for course content) asthat will take you through the practical steps of how you can use Email Marketing to identify new leads, qualify prospects and then use a CRM to manage them through your Sales process.

This course is designed to help you to develop an amazing Email strategy and build a strong sales pipeline so that you business is ready for growth.  

How to Choose the Right Sales & Marketing Software for your Business (4mins)

Step 1 - Introduction and What's your objective (4 mins)

  1. Who does this course help
  2. What's your objective?

Step 2 - Developing your message (10 mins)

  1. Decision Making Process
  2. Developing your own Messaging
  3. EXERCISE - Developing your message

Step 3 - GDPR & CRM (8 mins)

  1. It wasn’t the end of the world
  2. Do’s and Dont’s 
  3. What next?

Step 4 - Email Design & Formats (24 mins)

  1. 4 Email formats and the Autonomy 
    1. What not to send 
    2. Newsletter 
    3. Promotional 
    4. Postcard
    5. Personal

Step 5 - Growing and Managing your Database with CRM (10 mins)

  1. CRM 
  2. Importance of Segmenting
  3. How to grow your data 
  4. EXERCISE - 101 way to grow your database 

Step 6 - Creating Content (20 mins)

  1. Content Size 
  2. Content Ideas
  3. Ways to source
  4. Content Formats
  5. EXERCISE - Plan your Content

Step 7 - Using Automation with Email & Website Tracking
(10 mins)

  1. Pros and Cons 
  2. Segmenting
  3. Lazy River 
  4. Prospecting
  5. EXERCISE - Plan your Automation

Step 8Supporting Materials and joining up email & website
(10 mins)

  1. 7 strings to your bow
  2. Landing Pages
  3. Social Media 
  4. Website 
  5. Direct mail 
  6. Videos 
  7. Phone Calls 
  8. Infographics
  9. Case Studies
  10. EXERCISE - Developing your 7 strings?

Step 9 - Planning & Strategy
(5 mins)

  1. What does a good plan look like
  2. Planner Explanation

Step 10 - Converting Leads into Sales Opportunities with CRM (16mins)

  1. Difference between a lead and an opportunity 
  2. How to spot an opportunity 
  3. Using Intelligence to increase conversion
  4. Following up 
  5. Designing your Sales Pipeline
  6. EXERCISE - Designing your pipeline 

(3 mins)

  1. Overwhelm 
  2. Just Do It
  3. EXERCISE - Let us know how you do
  • Simons software is awesome. We use it continuously and the support is pretty stunning – and this just proves it.

    I did want to ask – Simon how important is the subject title in regards to stimulating the open rate.

    • In brief, your subject line is one of the most important areas of your email – even if you have created an amazing email and sent it to a perfectly segmented list, the reader makes their initial judgment on weather to read or delete, based on the subject line..

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