​Documentation: Features
Learning all of our smart features

Sales Pipelines that can be Personalised

Not only can you add a prospect at the click of a button, but popcorn will save you time by automatically adding ones identified from your Email Marketing activities, where you will then be able to manage them through a Personalised Sales process and view individual contact details, without ever needing to leave the page you are on.

Drag & Drop 


A really easy to use, Drag & Drop Prospect Management Tool that allows you to customise pipelines and nurture your contacts 

One-Click Contact Manager


One-Click access to your Contacts, allows you to instantly access a contacts details, History, and add notes, where ever you see their name. 

Reminders & Tasks


Set reminders & tasks, with Email notifications so you never miss an opportunity.

Click to Email


Quickly Email a entire Sales Pipeline in the click of a button.

Smart Scoring for Increased Sales Lead Qualification

Knowledge is everything... by monitoring your Contacts' activities, popcorn Email Marketing will automatically rate your Contacts (Hot, Warm, Cool & Recent) based upon their online behaviours , which saves you time by giving you loads of qualified leads for you to follow up on. This is done by tracking your Contacts from the point that they open your Email, through to the specific pages they look

Identify More Leads

By tracking and scoring all your Contacts activities across both Email and website visits (yes we track all the pages they look at on your site, including re-visits), we then join all the information up in a simple timeline, where are able to identify specific leads.


Integrated with Sales Pipelines

New leads are automatically added to the Sales Pipelines for easy identification, where you can then manage them along your personal Sales Pipeline or quickly added reminders or notes.

Real-time

This information is then fed in real time to popcorn's Contact Manager along with Notes and other offline activities. popcorn then rates them as a Hot, Warm, Cool or Recent prospect.

CRM

Accuracy

We track your contacts Email and Website activity based upon their IP address and Mac address, so you can be confident that it is a specific contact, not someone from the building that they are in.

Manage your Contacts in One-Click!

Gone are the days of wasting time, trawling through faceless pages of Open and Click reports to understand what your contacts are interested in.  We have built popcorn around your contacts and developed a really easy to use One-Click principle, whenever you ever see a contact name simply click on it to access their details, add notes, tasks and see a timeline of their Email & Web activity.

  • Joining up your Contacts on & offline activities
  • Segment Contacts with fast tagging tools
  • Easy to use with an intuitive timeline history
  • Real time tracking of Email & Web activity in one place
  • Add Notes, Tasks and get Emailed Reminders

Combine this with our Smart Scoring and Sales Pipelines, and you have the perfect CRM that joins up your Database Management, Email Marketing, automated Prospecting and Sales Process in one easy to use system.

Personalised Lead Funnels & Landing Pages

Add personalisation to the Landing pages and Lead Funnels that are an essential part of every Email Marketing campaign, keeping Email copy to a minimum and allowing contacts to click through for detailed information, which then increases the amount of prospects identified with Smart Tracking.

  • Clone your website in seconds
  • Integrated contact detail personalisation
  • Quickly and Easily create fully editable landing pages and Lead Funnels
  • Drag & Drop editing

Edit cloned website pages or quickly create them from scratch with our built in Drag & Drop Editor, which allows you to easily add personalisation such as your Contacts' Names, Company Details and Data Capture forms to create powerful landing / Lead Funnels that really engage with your Prospects.

​Drag & Drop Editor

Our new Drag & Drop Editor has arrived! It is designed to be clean, simple and easy to use, so you only have to focus on what you are going to put in there, rather than worrying about the technie side of how to do it.

  • Fast and Simple to use Drag & Drop Email Editor
  • Easily create Professional looking templates
  • Add Personalised content to your Emails
  • Preview your Designs in both Desktop and Mobile versions
  • Send preview Emails

Detailed Reporting with Smart Filters

Open & Click reports are so yesterday... we have developed Smart filters that can be applied to any list of names in popcorn, to tell you the information you need in a matter of seconds. Actions can then be applied to any report (Email, Tag, Add to Sales Pipeline, etc...) at any stage. Combine any reports and identify contacts that have or have not :

  • Opened & Clicked Emails
  • Visited specific pages on your Website
  • Been marked as either a Hot, Warm or Cool Lead
  • Have specific Tags
  • Appear in Sales Pipelines
  • Plus Much More...

Being able to segment your data this quickly and easily means that you can target your Database Smarter and Win More Sales faster. 

Smart Filters

Save time by Quickly and easily segmenting your contacts on multiple criteria (Clicks, Web page visits, activity, etc...) in a few clicks, allowing you to easily segment and target your messaging. 

Actionable Reporting

At any stage of filtering you can select a few or all contacts to apply an action to, these range from adding Tags, Exporting, Deleting, adding to a Sales Pipeline or sending them an Email. 

All Reports

When ever you run a report, simply click the above icon to get access to the Smart Filters and be able to apply the actions. 

Click to Email

Once you have segmented your data, you can then send an Email to all or just a select few of the list in one simple click. 

​Campaign Folders & Single Emails

The Campaign Folders, makes your life easier by bringing all of your related activities (Emails, Marketing Automation, Sales Prospecting) together, giving you an overview of how well a Campaign is performing and what you can do next. Or if you prefer you can simply send a one off Email to your contacts whilst getting the same level of reporting.

  • Manage your Emails, Reporting, Lead Generation & Data lists in a time saving Campaign Folder
  • Setup and Send Standalone Emails in a matter of minutes
  • Easy to use with an intuitive timeline history
  • Identify Campaign Specific Leads
  • Create Campaign Specific Personalised Landing Pages

This means that you can quickly find the information that you need, to improve, and segment prospects (with Smart Filters) for faster follow up and re-targeting.

Easy to use Task Manager

popcorn's task manager helps you to keep on top of all your tasks and reminders, with a simple timeline system and reporting. That way you will always know what you need to do and will never miss an opportunity again.

  • Fast and Really Easy to use
  • Automated Email reminders
  • Exportable reports
    Integrated with the Contact Management System for full visability
  • Add Notes, Reminders & Tasks to your contacts so that you never miss an opportunity

Other Stuff...

Website Integration

Use popcorn's online signup code anywhere on your site to capture new Email subscribers.

Signups are Automatically tagged and added directly into your Campaign Folders

Smart Import

Add your contacts into target-specific groups from a single Excel spreadsheet using popcorn's Smart Importer.

Easy to Use

Every aspect of popcorn has been designed to be simple and easy to use, so that you spend your time doing useful stuff, not working out what button to press.

Free Image & File Hosting

Host your images & documents files on our high speed dedicated servers.

Perfect for sending links to PDF brochures and videos.

SPAM Rating

This checks your Emails and gives you a easy to follow guide that will help increase your deliverability rates. 

How to Videos

Not sure how to do something, check out our easy to follow 'How to Videos' HERE