I'm using multiple entry level software products.
There are loads of different entry level software platforms and products (MailChimp, Trello, Excel, Outlook, etc…), which are designed to do one specific job, very well. But as your business grows, you may start to find that having multiple versions of your data spread out across different products, will start to affect your business.
There are easy-to-spot signs that having multiple entry level software is becoming or will become a problem for you and your business. These are:
Missing opportunities and losing Sales
This typically happens when your prospects have been engaging with the multiple products you are using (opening emails, reading website etc), but have not reached out to you. When your data is all in one place, these signals are automatically identified and flagged up to you as Hot Prospects, allowing you to see exactly what they have done across your Email, Website and CRM, in one simple to use Timeline.
Putting sales aside, when your data is spread over multiple entry level platforms, you may notice that contacts are becoming duplicated or lost. This may not sound like too much of an issue, but it can become a real problem when it comes to GDPR and your Marketing. If a contact unsubscribes or you add notes onto one platform, how does another platform know this has happened and how can you ensure you respect your contacts' preferences?
Logging into multiple entry level platforms to update information and transfer lists from one place to another, often means reformatting your lists for uploading to the different platforms. It takes up your time and as you grow that time will become even more precious than it is now.
If you are experiencing any of these issues, popcorn can help you in the following ways:
- As a simple to use platform with all the essential tools that an average SME needs
- Saving Sales people up to 1 day every week
- Reducing the amount of time spent managing Email Marketing lists by 50%
- Giving you a return on investment of £185 for every £1 spent