If you can, cast your mind back to that long-ago time before corona. We all had somewhere to be, and we didn't talk primarily through email and Zoom. Face-to-face conversations were par for the course! We took close conversations for granted, and even got tired of some of them—especially when they weren’t what we wanted. Isn’t it frustrating to be part of a conversation we don’t want to have?
We’ve all undoubtedly had the same experience at least a few times in our lives. It's even worse when they keep coming back...
As humans living in the modern world, we’ve got emails coming out of our ears. Most of them, we might not actually want. But as salespeople and marketers, we all want to be one of the lucky ones. We want to be the treasured trader, sending the emails that get the most attention. However, we can push our luck. If we’re not careful our emails can end up on the bottom of the pile: the unwanted conversation, received with a barely-polite expression.
So how do you make sure that isn’t the case?
Watch our video below as Simon explains why viewing your emails as a conversation will improve your correspondence. Most importantly, it'll help to get your email frequency right.