by Katie Prime

January 12, 2021

If you can, cast your mind back to that long-ago time before corona. We all had somewhere to be, and we didn't talk primarily through email and Zoom. Face-to-face conversations were par for the course! We took close conversations for granted, and even got tired of some of them—especially when they weren’t what we wanted. Isn’t it frustrating to be part of a conversation we don’t want to have? 

We’ve all undoubtedly had the same experience at least a few times in our lives. It's even worse when they keep coming back...

As humans living in the modern world, we’ve got emails coming out of our ears. Most of them, we might not actually want. But as salespeople and marketers, we all want to be one of the lucky ones. We want to be the treasured trader, sending the emails that get the most attention. However, we can push our luck. If we’re not careful our emails can end up on the bottom of the pile: the unwanted conversation, received with a barely-polite expression.

So how do you make sure that isn’t the case?

Watch our video below as Simon explains why viewing your emails as a conversation will improve your correspondence. Most importantly, it'll help to get your email frequency right.

We don't just talk about email. If you're interested in what other marketing tips popcorn has to offer, check out the Resources page for more training, including a free training course on how to make a qualified sales pipeline.

  • […] By sending out multiple emails, you do run the risk of bombarding your contacts with content. Truthfully, there’s no easy answer for how many emails you should send out. That’s because it’s dependent on the campaign, and who you’re targeting.You may want to send out more emails if you know you’re competing in inboxes that will often get full (for example, individuals as opposed to companies, marketers). At the same time, you don’t want to send so many—multiple in a week—that it turns your contact off easily. On the flip side, you don’t want to send so few that they forget about you completely.The best way to attack this problem is by testing and measuring. Changing how many emails you send from one month to the next, then analysing the results, will give you more of a comprehensive answer than any blog post. If you want to find out more, you can watch popcorn founder Simon Washbrook’s video on this topic. […]

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