What would make you read an email? That is one of the first thing you need to consider when writing an email yourself.
A lot of the time you want to cram as much information as possible into that first initial email, in order to make sure that the person in question has all the information they need. However, sometimes too much information leads to no information at all, because it’s simply too much for the reader to go through.
So, how do you make sure the reader keeps on reading? By narrowing down the information to a few key points, the email becomes easier to read which leads to more people reading it. Why? Because, just as Sheena Lyengar argues in her TEDx Talk (blog link here), too many options and information can have a negative consequence on peoples will to engage.
In order to catch people’s attention, keep your emails focused, with easy to read descriptions and simple messages. If you want to include more information, try using buttons and links so people who are interested have a chance to read more. You can do all this in Popcorn’s email design tool.
By using Popcorn, you can also track readers’ engagement in order to see who’s interested and what they engage with, which in turn makes it easier for you to know who to target in order to make sales.
If you want to try Popcorn and see what we can do for you and your emails, make sure to get your free trial by clicking HERE!