Email Marketing Delivery Rates
Improving your Email Delivery Rates
As Marketeers, we know that you will put your heart and soul into the Emails that you send out. Whether it is tweaking the copy so that your Call to Action is perfect, scouring through hundreds of images to to find the perfect one that reflects your message or trialling new layouts to increase your conversion rates.
But, once you click the send button you put your trust in us to ensure that your hard work actually lands into your Contacts inbox, which is why we have invested heavily in two areas:
- Built in Pre-sending checker to highlight potential issues
- Fully Managed Domain Reputation (White Listed)
- Rotating IP address
- Full Technical Support without the Techie language
Pre-sending Checks - that score and check your Email against Spam Assassin rules, common spammie words, broken links and broken personalisation before it is sent, which will help you to avoid the SPAM filter and ensure that what arrives in the inbox looks like you expect it to.
Authentication and Domain reputation – before delivering your Email your Contacts ISP will check the IP address of the sender (popcorn), to check that they are who they say they are and that they are authorised to send it. Which is why we enforce Best Practice and proactively manage your bounces and unsubscribes, to ensure that our delivery reputation is second to none. In addition, our servers are very carefully managed and rotated to ensure that they are always White Listed.