SMEs operating in B2B markets often face the dilemma whether the main channel should be Linkedin or Email Marketing. We therefore decided to compare both channels and show strengths of both Linkedin or Email Marketing. And while there are definitely some differences between both platforms, remember that the multi-channel approach is the best.
In brief when choosing Linkedin or Email Marketing, Linkedin is a brillant tool for your initial prospecting, but once you have converted the contact into a prospect, Email marketing is a really powerful way of nurturing and identifying sales behaviours, which will increase the total number of enquires that you generate.
If you can decide to concentrate more on Linkedin this doesn’t mean you should completely abandon Linkedin or Email Marketing!
popcorn is a smart, easy-to-use and efficient platform that not only helps you compose beautiful emails and newsletters but also helps you manage your sales funnels and leads. If you would like to test popcorn and see if it could help improve your email marketing game, you can sign-up for the free trial here.