Developing a personalised marketing strategy is seen as a crucial battleground in egaming, but one with few victors so far. EGR Digital Marketing finds out how the war can be won. The egaming industry has always been a big fan of buzz phrases, and ‘personalisation’ is one word which has caught the imagination of many in recent years, slowly creeping its way into the sector’s vocabulary. In a world now largely dominated by me-too products, operators, and affiliates to a certain extent as well, have been busy attempting to tailor the experience they offer to each customer’s individual needs in an effort to stand out from the crowd and boost engagement. To read more, see the images of the full article below.
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