by Ellen Dahlstrom

October 22, 2019

Being sent email after email with information you neither want nor need is always a bit annoying. We’ve all been there, having to spend time unsubscribing to countless marketing emails. It feels great to clean up your inbox, however for the businesses sending out these emails it’s everything but great.

As a business, you’ll have to be prepared for the fact that people are going to unsubscribe from your emailing list. But instead of seeing this as a downfall, use it to improve your emails in order to keep your subscribers. By analysing your emails, their frequency and their layout, you might start to see patterns that have made people unsubscribe. Maybe you’resending too many emails? Or maybe the people you’re emailing are not your target audience and so, not interested in what you’re offering in the first place? Or, and this is one of the most common reasons, the content you are sending out, is not what your readers want to receive?

Emails are just like songs playing on the radio; if you don’t like the song you’ll switch channel for a better one, which means the first radio channel will lose listeners. The same thing can be applied to emails. If a subscriber don’t like the emails being sent out to them, they are going to unsubscribe and listen to someone else.

No matter the reason, remember to always respect an unsubscribe! So, putting GDPR aside, marketing to an audience who doesn’t want to hear from you isn’t going to do you any good. These people were most likely not going to buy in the first place, so there is no point in keeping them on your emailing list. Instead, make sure you create interesting, quality emails that will generate sales to the people who are interested in your service and ready to buy. Because the fact is, the reason someone unsubscribes from an email is because they’re simply not interested in your company or services anymore. These people are most likely not going to change their mind, so by unsubscribing them you’ll have a lot less work on your hands when managing your emails.

We’ve all heard it before, but it’s all about quality and not quantity. A small emailing list of 30 people that all are ready to engage and buy is a lot better than an emailing list with thousands of people where only a few people are interested in your business.

By using Popcorn, you can easily see who’s interested and more importantly,whythey are interested. Every email sent tracks your readers engagement levels; how many people have opened it, which webpages they are looking at, event return visitsand who has unsubscribed. This information can then help you figure out the next step to make sure your next email is even more appealing in order to generate more sales.

Photo by Patrick Amoy on Unsplash

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